His (Jimmy deCastro) new company, Content Factory, plans to distribute Patrick across nine platforms: AM/FM radio, satellite and HD radio, online, television, mobile, publishing, out-of-home video (i.e. screens at gas station pumps), retail and event marketing.
“It has 12 logos on it,” de Castro said. “We told Dan: ‘That’s what ESPN is to you. You don’t want to wear 12 logos. You want to wear Dan Patrick, and when we sell Budweiser here, you own it.'”
“He had been a paid employee,” de Castro said. “Now he owns a percentage of the radio show.”
Buuuuurn! Dan’s new platforms are set to kick off September 9th, so keep all your orifices peeled.
Patrick buys into a vision (Chicago Tribune)