I wasn’t one of them, but a lot of people tuned into the NBA All-Star Game yesterday. In fact, the game was up 6% over last year. Via TNT PR….
TNT’s exclusive coverage of the 2009 NBA All-Star Game on Sunday delivered a 4.1 US HH Rating, representing a 6% increase from the prior year, and 6,855,000 Total Viewers, up 8% from last year’s telecast, according to Nielsen’s Fast Nationals. The West, led by co-MVP’s Shaquille O’Neal and Kobe Bryant, defeated the East Squad 146-119.
The event also delivered ratings growth in Homes (4,665,000), up 8% from last year, as well as key adult demographics, including:
* A18-34 (2,517,000) +10%
* A18-49 (4,033,000) +6%
* A25-54 (3,445,000) +12%
As far as All Star games go, the NBA one is by far the most entertaining, but it’s still only about half of what the MLB gets.