On a conference call today promoting NBC’s coverage of Sunday night’s Hall of Fame game (Bills-Titans), “Sunday Night Football” producer Fred Guardelli was asked about the possibility of his announcers tweeting during telecasts. Here’s his response:
“It is something that internally I’ve bandied about with the production team quite a bit. I do Twitter. I can’t tell you I do it a lot, but I do follow the people in pro football to see what they’re tweeting about.
“Twitter would probably be an excellent application for a sideline reporter because as long as they stayed within the bounds of what the NFL allows you to report, Andrea (Kremer) could probably provide a constant stream of information that you just can’t get on TV because the game is dictating how it will be covered. We’ve discussed it quite a bit and while we are not sure what we’re going to do at this point, I could see it having some value.”
While I don’t necessarily see the benefits of having the booth tweet during the games, it could be something good for the studio hosts to try out. They could use it as a preview to the halftime show, and if the content is juicy enough, they might keep some people tuned in.
Is sideline tweeting in NBC’s future? (Albany Times-Union)
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