Advertising News
Fanatics pranks Victor Wembanyama to announce Rookie of Year honors
"This is an insane tribute."
Snoop Dogg’s Gin & Juice brand is Arizona Bowl’s new sponsor
"I'm ready to bring the 'juice' back to college football."
Bill Simmons mocked for refuting his own ad read
Simmons' opinions on the Burger King commercial song appeared to quickly shift between an ad read and his podcast content.
IndyCar rejects Donald Trump-Robert F. Kennedy Jr. livery for Indy 500 car
"IndyCar does not approve sponsorships associated with elected officials, candidates for political office or political action committees."
Audacy launches Audacy Sports sub-brand covering stations, streaming, and podcasts
The move combines everything from live games to radio shows to podcasts, allowing ad buys across wide ranges of Audacy Sports content.
Stephen Curry reportedly involved in Under Armour’s Caitlin Clark pitch
Clark chose a lucrative Nike endorsement deal despite facing a strong push from Under Armour, including Stephen Curry.
Randy Johnson stars in new DirecTV ad playing off his infamous bird incident
Johnson's new DirecTV commercial promotes "Bird Ballparks."
Army UFL sponsorship saw internal criticism, including over attempt to partner with Dwayne ‘The Rock’ Johnson
"The XFL provides minimal unique market coverage not already supported by the Army's current media plan."
NBC has cleared over $1 billion in ad sales for 2024 Summer Olympics
Ad sales for the Paris Olympics are looking quite strong.
Jon Rahm stars in latest ‘This is SportsCenter’ ad
Jon Rahm, Steve Levy (or John Sutcliffe), and Albert Gator are all featured.
WFAN’s Joe Benigno performs graphic ad read for Manscaped trimmer
"I'm grooming myself down below with the scissor and we had a little bit of an accident."
WNBA ‘Welcome To The W’ ads look to capitalize on women’s college basketball interest
"That was just a great invitation for us to jump together and see if we can get them to partake in the same consumption of the WNBA."
Xfinity recruits Phoenix-area city planner Caitlin Clark to star in ad alongside Iowa superstar
A Phoenix-area city planner gets schooled by the Iowa hoops sensation in the new commercial.
Advertising giant GroupM pledges to double spending on women’s sports
“There is a business opportunity for women’s sports, and we can feel it."
J.J. Watt leads group of broadcasters in new take on iconic Miller Lite campaign
"Following in the footsteps of John Madden and Bob Uecker is a very tall task, but one I am honored to attempt."
NCAA Tournament ad sales strong despite last year’s ratings drop, execs talk matchups’ importance
ESPN seeing strong ad sales for NCAA Women’s Tournament
After a record-setting year, NCAA Women's Tournament ad sales remain hot for ESPN.
50th anniversary of National Women’s Football League sees International Women’s Day shirt collection launched with HOMAGE
"Not only did women play football 50 years ago, but we were the best of the best."
UFC’s Brandon Moreno featured in new ‘This is SportsCenter’ ad
The latest edition of ESPN's 'This is SportsCenter' ad campaign features a former UFC champion.
Marriott launches ‘Game Day Rituals’ March Madness campaign
Marriott is continuing their NCAA partnership with an ad campaign and contest positioning their hotels as key to game day rituals.
CBS netted an estimated $60 million off 10 bonus Super Bowl LVIII overtime ads
Super Bowl LVIII heading to overtime netted big rewards for CBS.
76 percent of Super Bowl LVIII traffic from Twitter/X to cybersecurity firm’s client sites tagged as ‘fake’
Patrick Mahomes stands alone as NFL’s most marketable player
Mahomes has transcended the typical athlete endorsement, becoming a powerful brand in his own right.
CBS parent Paramount Global reportedly ‘has a good shot’ at record Super Bowl ad revenue
CBS may do very well indeed off Super Bowl LVIII.