The Athletic turns ‘modest profit’ as ad revenue grows
Approximately 22% of The Athletic's revenue during Q1 was earned on the back of advertising.
The Athletic News
Tyler Herro takes aim at ‘goofy’ reporter from The Athletic
Herro fired back at what he called "goofy" coverage.
How The Athletic is shifting its coverage of women’s soccer and women’s sports in general
“That's how you tell a story that reaches more people, if you're hearing from more people.”
The Athletic parts ways with longtime soccer writer Pablo Maurer ahead of 2026 World Cup
"My writing isn’t for everyone, and apparently they didn’t want it anymore."
Bill Belichick’s girlfriend, Jordon Hudson, ‘instrumental’ in stopping UNC ‘Hard Knocks,’ per report
Filming was set to begin on March 1 before the project was terminated two days later.
Dianna Russini stands by her reporting after George Kittle’s public denial: ‘The truth is the truth’
"I've consistently proven that my information is right."
George Kittle refutes Dianna Russini’s reporting: ‘Your source is incorrect’
George Kittle publicly denied a report from Dianna Russini claiming his absence from 49ers offseason activities is contract-related.
The Athletic strikes highlight rights deal with NBA and WNBA
The Athletic will promote live game viewership of both leagues through its website, app and content.
Wisconsin beat writer announces departure from The Athletic as outlet cuts coverage for another Big Ten program
"I was offered a different opportunity at the company and declined."
Penn State beat writer announces departure from The Athletic; says outlet no longer wants to cover team full-time
"Proud of the work I did and the stories I told. Thank you to so many who subscribed."
Dianna Russini explains how ‘nerve’ sets insiders apart from other reporters
"You have to have the nerve to sit in some stuff."
Dianna Russini didn’t know MVP votes would be made public: ‘It stunk’
"I wish I knew that because — it would not have changed my vote — but I love Josh Allen, and I am avoiding him for a really long time."
![Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team USA goaltender Connor Hellebuyck (37) talks with the referee during the first period against Team Canada during the 4 Nations Face-Off ice hockey championship game at TD Garden.](https://cdn1.thecomeback.com/wp-content/uploads/sites/94/2025/02/USATSI_25467531-scaled-e1740517723219.jpg)
Sean McDonough on navigating politics at 4 Nations Face-Off: ‘I felt like I had to say something’
"There needed to be some acknowledgment."
Why The Athletic launched Connections: Sports Edition daily game
"When you solve the game, maybe you go deeper into the website and read a couple stories."
Dianna Russini: ‘Really weird’ Jerry Jones press conference should be studied
The Athletic's NFL insider described Jones' bizarre press conference introducing Brian Schottenheimer as a masterclass in awkwardness.
Dianna Russini: Tom Brady is running the show in Las Vegas
"Alex Guerrero is out there. He's going to be working with some of the players."
The New York Times reportedly exploring bundled subscription partnerships
The Athletic subscriptions could certainly be a potential carrot to dangle in front of partner subscribers
Lindsay Schnell announces she’s joining The Athletic
"I’m joining the A team as a senior writer covering college hoops."
New York Times declines to recognize The Athletic as part of NewsGuild union
"Sports jobs are Times Guild jobs. It’s that simple."
Longtime NFL reporter Jim Trotter casually reveals he’s retired
"No better way to spend the first full day of retirement."
The Athletic staff seeking to join New York Times union
The news comes three years to the day that the New York Times' purchase of The Athletic was first reported.
Sports media insider predicts Tom Brady will leave broadcasting after season
The Athletic's Richard Deitsch predicts Tom Brady will bow out of broadcasting before the 2025 NFL season.
Are bowl games now just background noise for sports fans?
As the College Football Playoff expands and player priorities shift, the future of bowl games hangs in the balance.
Woody Johnson reportedly shares links from Jets blogs with top football decision-makers
The line between fan chatter and organizational decision-making has apparently become dangerously thin.