How The Athletic is shifting its coverage of women’s soccer and women’s sports in general
“That's how you tell a story that reaches more people, if you're hearing from more people.”
NWSL News
ESPN’s Cristina Alexander excels at bilingual broadcasting: ‘It’s really in my core, in my soul’
NWSL looking to sell a Sunday night TV package
The league is courting both new and existing broadcast partners for a deal.
Women’s sports generated more than $1 billion in commercial revenue in 2024
Overall revenue is expected to increase to $2.35 billion in 2025.
Boston’s NWSL team changes name following ridiculed ‘Too Many Balls’ launch
The team was widely ridiculed in October for its launch campaign, featuring the "Too Many Balls" slogan.
Ali Krieger on NWSL broadcasting growth: ‘You can actually see the quality you’re investing in.’
Roku launches first women’s sports league zone for NWSL
This is the latest step in Roku boosting its women's sports content.
NWSL docuseries director Marie Margolius: Women’s sports coverage should ‘focus on the sport’
"The best way that we can tell stories about women's sports is to focus on the sport, and to focus on the stakes and the competition."
Seb Salazar, Kylen Mills lead new NWSL on ION studio team
ION named sports broadcasting veterans Seb Salazar and Kylen MIlls to lead their studio coverage in year two of broadcast the NWSL.
CBS, ESPN, Amazon announce NWSL coverage plans for 2025 season
CBS will air the NWSL championship game in primetime for the fourth consecutive year.
CBS captures record audience for NWSL title game
The game puts a bow on a record-setting year for women's sports.
The real winner of the NWSL Championship was the league itself
‘CBS Mornings’ to host live show from NWSL Final
CPKC Stadium is the first soccer arena built for a women’s professional sports team in the world.
NWSL’s BOS Nation FC abandons ‘Too Many Balls’ website and shirts after criticism
"I honestly did not perceive this team to be so unserious."
ESPN AI recap of Alex Morgan’s final professional match fails to mention Alex Morgan
"[San Diego's Kennedy] Wesley was the standout player, contributing defensively as well as on offense."
Alex Morgan’s final match will be simulcast across CBS, Prime Video, ESPN platforms
The match will be simulcast on CBS Sports Network, Paramount+, NWSL+, Prime Video, ESPN2, and ESPN+.
ION debuting brand new studio for NWSL, WNBA shows
The WNBA and NWSL broadcasts on ION will have a brand new studio for their weekly coverage as their women's sports investment grows.
Atlanta United site ‘Scarves and Spikes’ retracts report on MLS-backed women’s league
‘It all starts with trust’: Betsy Riley and Mike Watts discuss how Prime Video’s NWSL coverage got key off-field access
Prime Video’s Mike Watts, Betsy Riley talk ‘unfathomable’ growth of NWSL, evolution of women’s soccer broadcasting
CBS Sports expands NWSL deal to include Femenil Summer Cup with Liga MX
CBS Sports is adding even more women's soccer to its schedule this summer.
As it grows in popularity, how can sports media cover fashion in women’s sports?
JJ Watt has hilarious comment on carrying emergency diaper for his son
"This ain’t my first rodeo. (You can imagine how the first rodeo went now that I carry a back pocket diaper at events.)"
Carson Pickett reunited with young fan with limb difference on NWSL on ION pregame show feature
"To be able to share that moment with you, even though you were so young, was one of the coolest things ever."
Ali Krieger joins ESPN to lead women’s soccer coverage
The USWNT veteran will be the face of ESPN's women's soccer coverage, beginning with the new NWSL season.