Nielsen: Asian American audiences helping to drive sports viewing and streaming

A Nielsen report found Asian American, Native Hawaiian, and Pacific Islander consumers are 33% more likely than the general public to subscribe to sports-specific streaming services.

Report: UNC’s First Four win saw increased viewership total from 2024 game in same time slot

While their inclusion was debated, the Tar Heels drew a big audience.

Fox Super Bowl LIX coverage sets all-time viewership record despite blowout, aided by measurement changes, Tubi

Tubi alone counted for 13.6 million average viewers here.

Credit: Amber Searls-Imagn Images

Is America finally experiencing football fatigue?