Shams Charania gives a Valentine’s Day gift to Kay Adams.

The relationship between Kay Adams and Shams Charania has been the subject of much interest and speculation as the two have shared several flirtatious moments together on Adams’ FanDuel show Up & Adams. The sports world has watched in wonder if the pair’s chemistry might extend off the air as well as on the air.

Well, those hopes were somewhat dashed at the Super Bowl. Even though Kay and Shams watched the game together, Adams sent a tweet calling Charania her “bestie” which led everyone to worry that Shams had been friend zoned.

But then on Valentine’s Day, Shams got up from the canvas with a special delivery for Kay during her Wednesday show, gifting her a fancy pair of sneakers that they discussed during the Super Bowl with a personal, hand-written note of affection.

In case you were wondering, the shoes sell for a retail of $230.00 on the John Geiger website.

Naturally, the replies were filled with followers cheering on Shams for his bold move after the tragic development of the Super Bowl friend zone tweet.

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The Play-By-Play is a sports media talk show brought to you by Awful Announcing. Join AA writers Brendon Kleen and Ben Axelrod as they discuss, debate and dissect the latest happenings in the sports media world and provide their unique insight on the industry’s biggest names and newsmakers. Subscribe to The Play-By-Play on Apple, Spotify, and wherever podcasts are found. Hosted on Acast. See acast.com/privacy for more information.

As the sports world’s focus shifts from the NFL and the Super Bowl to the end of the NBA regular season and the playoffs, we might be seeing a lot more of this pairing in the weeks and months ahead.

Move over Taylor Swift and Travis Kelce, America has their new favorite budding love story.

[Up & Adams]