Back in 2017, Brent Musburger left ABC and ESPN to join the new Vegas Sports Information Network, which featured involvement from his brother Todd and nephew Brian (CEO of the company). Musburger is the lead broadcaster and managing editor there. And VSiN has proven pretty successful over the past few years, and DraftKings announced Tuesday that they’ve bought the network. Here’s more on that, and the reported price tag, from Brad Allen of Legal Sports Report:
DraftKings has acquired Vegas Sports Information Network, Inc. (VSiN) in a bid to build out its content capabilities.
No specific financial details were disclosed, but the deal was worth around $100 million, LSR understands.
…The Las Vegas-based VSiN was founded in 2017 and produces up to 18 hours of live linear sports betting content a day.
It is broadcast through a variety of video and audio channels including Comcast Xfinity, Sling TV, fuboTV, iHeartRadio and TuneIn.
And here’s more from Robert Feder on how VSiN’s current leadership, including Brian Musburger, is expected to continue on:
VSiN, the Las Vegas-based sports information network founded by a group of Chicago entrepreneurs in 2017, has been acquired by DraftKings, the sports betting operator and technology company. Terms were not disclosed, but principals in the startup, founder and chief executive officer Brian Musburger and chief operating officer Bill Adee, will continue to manage day-to-day operations, according to DraftKings. “We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions, whether they consider themselves experienced bettors or are just getting started,” Musburger said in a statement. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
This is just the latest expansion into Vegas operations. ESPN and Blue Wire have both launched studios there recently, and with the wider legalization of sports betting, there’s been a lot of focus on Vegas as a source of content. And it’s definitely interesting to see DraftKings pick up an existing content operation rather than expanding their own internal content operations. We’ll see how this VSiN pickup works out for them.