Itâs always interesting to see existing media companies come together for particular content, and thatâs whatâs happening with a new partnership between Colin Cowherdâs The Volume podcast network and Wave Sports + Entertainment. This crossover partnership during the NBA playoffs will see figures from the two companies combine for halftime Twitter Spaces and post-game shows on WSEâs âBUCKETSâ YouTube channel, with the content from those shows then available later as podcasts on The Volumeâs network. In particular, this will see the hosts of The Volumeâs The Jenkins & Jonez Podcast (John âLaJethro Jenkinsâ Nichol, who also joined WSE recently, plus Dragonfly Jonez, and Mike Guardabascio) partnering with WSEâs Josiah Johnson and Zach Schwartz. Hereâs more on the specific key partnership here from a release:
As part of the partnership, WSE is bringing the hosts of The Volumeâs âThe Jenkins & Jonez Podcast,â including LaJethro Jenkins, Dragonfly Jonez, and Mike Guardabascio, to its flagship basketball brand BUCKETS. The trio will join forces with âOutta Pocketâ hosts Josiah Johnson (aka âKing of NBA Twitterâ) and Zach Schwartz for âJenkins & Jonez are Outta Pocket,â a limited-run crossover show that brings together some of the most popular voices covering hoops today.
âŠâThe BUCKETS community wants unapologetic voices that speak to the cultural side of the game, and this partnership brings the best voices from the hoops community together to talk shop throughout the NBA postseason.â said Robert Rodriguez, Vice President, Content & Programming, WSE. âOur partnership with The Volume brings together two deeply passionate basketball communities, and we are thrilled to see all this talent on one set.â
âThis idea was born from the wild crossover episodes weâve seen on TV in years past. The Jetsons and The Flintstones, Family Matters and Full House, The X-Files and CopsâŠJenkins & Jonez are Outta Pocket will be the latest and greatest,â said Logan Swaim, Head of Content for The Volume. âBoth shows feature the best NBA personalities on the internet â so why not put them all in one room and maximize the audience.â
Whatâs perhaps particularly notable here is the variety in both personalities and distribution methods. It makes a fair bit of sense to not only have personalities from both of these companies collaborating, but then use that content in ways that works for both of these brands. Twitter Spaces and the BUCKETS YouTube channel are good fits for WSEâs live coverage, and The Volume can then distribute these shows afterwards through their podcast network.
And while many people may already be aware of both WSE and The Volume (and of these specific shows on both networks), this is a chance for these companies to reach people who have heard of one brand, but not the other. Weâll see how this is received over the next few months, but thereâs certainly some potential here. If this collaboration goes well, itâs possible to envision WSE and The Volume doing something similar in other sports as well.