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Ratings News and Notes
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The first two weeks of the “Little League World Series” on ESPN and ESPN2 from Aug. 7-12 and 17-20 averaged 658,000 viewers, up 3 percent from two years ago, the most recent LLWS that did not air opposite the Olympics. (Aug. 11-16, 19 and 21-23, 2015 on ESPN, ESPN2, ESPNU and ESPNews: average of 642,000 viewers). But it also delivered an 11 percent decline among adults 18-49 (202,000 vs. 226,000).
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28 hours of “Fantasy Football Marathon” programming on ESPN and ESPN2 from Aug. 14-15 averaged 191,000 total viewers and 115,000 adults 18-49.
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Coverage of men’s tennis’ “Western & Southern Open” from Ohio on ESPN2 Aug. 17-20 averaged 212,000 viewers, up 130 from last year’s Olympic-affected tournament (Aug. 18-21, 2016: 92,000 viewers) but down 32 percent from two years ago (Aug. 20-21 and 23, 2015: 311,000 viewers).
The women’s final on Aug. 20 (242,000 viewers) was up 69 percent from last year (Aug. 21, 2016: 143,000 viewers) but down 71 percent from two years ago (Aug. 23, 2015: 847,000 viewers). The 2015 final was won by Serena Williams over Simona Halep.
ESPN Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN is up +22 percent (1,094,000 vs. 895,000) from one week earlier and up +91 percent (1,094,000 vs. 572,000) from the same week one year ago (August 15-21, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN is up +4 percent (489,000 vs. 468,000) from one week earlier and up +40 percent (489,000 vs. 350,000) from the same week one year ago (August 15-21, 2016).
ESPN’s daily programs viewership averages for the week:
- “First Take” (ESPN, Aug. 14-18 10 a.m.): 390,000 (218,000 adults 18-49)
- “Outside the Lines: First Report” (ESPN, Aug. 14-16): 236,000 (145,000 adults 18-49)
- “NFL Live” (ESPN, Aug. 14-16): 292,000 (166,000 adults 18-49)
- “NBA: The Jump” (ESPN, Aug. 14): 316,000 (174,000 adults 18-49)
- “SportsNation” (ESPN, Aug. 14-16): 272,000 (165,000 adults 18-49)
- “Highly Questionable” (ESPN, Aug. 14 & 16): 353.000 (224,000 adults 18-49)
- “Around the Horn” (ESPN, Aug. 14-16): 364,000 (197,000 adults 18-49)
- “Pardon the Interruption” (ESPN, Aug. 14-16): 644,000 (312,000 adults 18-49)
- “SportsCenter” (ESPN, Aug. 14 & 16-18 7 a.m.): 255,000 (153,000 adults 18-49)
- “SportsCenter” (ESPN, Aug. 14 & 16-18 8 a.m.): 276,000 (176,000 adults 18-49)
- “SportsCenter” (ESPN, Aug. 14 & 16-18 9 a.m.): 300,000 (171,000 adults 18-49)
- “SportsCenter” (ESPN, Aug. 14-16 & 18 6 p.m.): 407,000 (217,000 adults 18-49)
- “SportsCenter” (ESPN, Aug. 14-18 11 p.m.): 479,000 (260,000 adults 18-49)
- “SportsCenter” (ESPN, Aug. 14-18 midnight): 424,000 (245,000 adults 18-49)
- “SportsCenter at Night” (ESPN, Aug. 14-18 1 a.m.): 328,000 (191,000 adults 18-49)
ESPN2 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN2 is down -3percent (257,000 vs. 266,000) from one week earlier and up +112 percent (257,000 vs. 121,00) from the same week one year ago (August 15-21, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN2 is up +11 percent (150,000 vs. 135,000) from one week earlier and up +12 percent (150,000 vs. 124,000) from the same week one year ago (August 15-21, 2016).
ESPN2’s daily show viewership averages for the week:
- “Mike & Mike in the Morning” (ESPN2, Aug. 14 & 16-18): 148,000 (67,000 adults 18-49)
- “Jalen & Jacoby” (ESPN2, Aug. 16-18 afternoon): 97,000 (47,000 adults 18-49)
- “MLB Network’s Intentional Talk” (ESPN2, Aug. 15-16): 77,000 (39,000 adults 18-49)
- “College Football Live” (ESPN2, Aug. 16 3:30 p.m.): 98,000 (27,000 adults 18-49)
- “Best of Mike & Mike in the Morning” (ESPN2, Late Aug. 15-17 5 a.m.): 29,000 (16,000 adults 18-49)
- “NBA: The Jump” (ESPN2, Aug. 16): 89,000 (37,000 adults 18-49)
- “SportsNation” (ESPN2, Aug. 15): 92,000 (68,000 adults 18-49)
- “SportsCenter” (ESPN2, Aug. 14-18 10 a.m.): 128,000 (69,000 adults 18-49)
- “SportsCenter” (ESPN2, Aug. 14-18 11 a.m.): 111,000 (60,000 adults 18-49)
- “SportsCenter” (ESPN2, Aug. 17 6 p.m.): 130,000 (79,000 adults 18-49)
- “SportsCenter” (ESPN2, Aug. 15 prime time): 152,000 (63,000 adults 18-49)
ESPNU Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNU is up +34 percent (51,000 vs. 38,000) from one week earlier and up +19 percent (51,000 vs. 43,000) from the same week one year ago (August 15-21, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNU is up +14 percent (33,000 vs. 29,000) from one week earlier and even (33,000 vs. 33,000) from the same week one year ago (August 15-21, 2016).
Source: Live+Same Day data, Nielsen Media Research