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Ratings News and Notes
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NASCAR races from Kentucky on July 6 and 8 saw declines. The Xfinity race Alsco 300 on NBCSN, originally scheduled for July 7 but rain delayed it to July 8, attracted 975,000 viewers, down 2 percent from last year (July 8, 2016: 995,000 viewers) and down 11 percent from two years ago (July 10, 2015: 1.094 million). The Monster Cup Series race Quaker State 400 on NBCSN (2.71 million viewers) waa down 15 percent from last year (July 9, 2016: 3.192 million viewers). It dipped to its lowest TV audience in this race’s history.
The Camping World Truck race Buckle Up in Your Truck 225 on FS1 July 6 (439,000 viewers) was delayed by rain for three hours and began near 11 p.m. eastern. It was down 26 percent from last year (July 7, 2016: 596,000 viewers) and down 6 percent from two years ago when it was known as the UNOH 225 (July 9, 2015: 468,000 viewers).
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IndyCar Seriea: Iowa Corn 300 on NBCSN July 9 — won by former “Dancing with the Stars” champion Helio Castroneves — exactly matched its viewership from last year’s Iowa race (534,000 viewers) but gained 14 percent in adults 18-49 (120,000 vs. 105,000). It was also down 1 percent from two years ago (July 18, 2015: 541,000 viewers).
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NBCSN’s live coverage of the first two stages of cycling’s Tour de France in mornings on July 1-7 and July 9 averaged 293,000 viewers, down 1 percent from the year-ago coverage (July 2-8 & 10, 2016: 296,000 viewers).
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The UFC 213 prelims on FS1 July 8, featuring Aleksei Oleinik’s win over Travis Browne, drew 657,000 viewers. It was the least-watched UFC pay-per-view prelims since UFC 179’s prelims on Oct. 25, 2014 (536,000 viewers).
On July 7, the live 25th season finale of The Ultimate Fighter on FS1, with the Justin Gaethje-Michael Johnson fight, averaged 724,000 viewers — down 33 percent from the year-ago TUF finale (July 8, 2016: 1.086 million viewers). Preceding the finale, TUF 25 prelims (453,000 viewers) were down 29 percent from last year (July 8, 2016: 642,000 viewers).
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NHRA drag racing’s first Sunday without a NASCAR lead-in on FS1 still saw an increase from last year. The live Route 66 Nationals on July 9 posted 534,000 viewers, up 7 percent from last year (July 10, 2016: 500,000 viewers). From two years ago, however, it fell 15 percent (July 12, 2015 on ESPN2: 630,000 viewers)
NBCSN Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBCSN is up +189 percent (544,000 vs. 188,000) from one week earlier and down -36 percent (544,000 vs. 851,000) from the same week one year ago (July 4-10, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBCSN is up +91 percent (223,000 vs. 117,000) from one week earlier and down -16 percent (223,000 vs. 265,000) from the same week one year ago (July 4-10, 2016).
Viewership averages for the following NBCSN programs of the week:
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- “Dan Patrick Show” (June 26-30): 53,000 (20,000 adults 18-49)
- “NASCAR America” (July 3-5): 101,000 (19,000 adults 18-49)
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F1 Racing: Austria (CNBC, July 9 7:30-9:50 a.m.) 330,000 viewers (100,000 adults 18-49)
F1 Racing Extra (CNBC, July 9 9:50-10:30 a.m.) 137,000 viewers (36,000 adults 18-49)
Fox Sports 1 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS1 is up +99 percent (359,000 vs. 180,000) from one week earlier and down -20 percent (359,000 vs. 456,000) from the same week one year ago (July 4-10, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS1 is up +42 percent (150,000 vs. 106,000) from one week earlier and down -13 percent (150,000 vs. 172,000) from the same week one year ago (July 4-10, 2016).
Viewership averages for the following FS1 programs of the week:
- “Skip & Shannon: Undisputed” (FS1 July 3-7): 154.000 (86,000 adults 18-49)
- “The Herd” (FS1 July 3-7): 165,000 (62,000 adults 18-49)
- “Speak For Yourself” (FS1 July 3-6): 85,000 (43,000 adults 18-49)
- “NASCAR Race Hub” (FS1 July 3-5): 178,000 (46,000 adults 18-49)
- “MLB Whiparound” (FS1 July 3-6): 57,000 (24,000 adults 18-49)
- “TMZ Sports” (FS1 July 3-7 late night): 38,000 (15,000 adults 18-49)
- “TMZ Sports Weekend” (FS1 Late July 8/Early July 9 2:12-2:39 a.m.): 133,000 (72,000 adults 18-49)
- “TMZ Sports” (FS2 July 4-7 9:00-9:30 a.m.): 10,000 (3,000 adults 18-49)
BIG3 Basketball: Spectrum Center, Charlotte (Fox Deportes, July 3 8:00-11:00 p.m.) 9,000 viewers (5,000 adults 18-49)
Futbol Internacional Amistoso: Tour Aguila: America vs. Puebla (Fox Deportes, July 8 6:30-8:34 p.m.) 71,000 viewers (44,000 adults 18-49)
Major League Baseball: Cincinnati Reds @ Arizona Diamondbacks (Fox Deportes, July 8 10:00 p.m.-1:14 a.m.) 15,000 viewers (4,000 adults 18-49)
UFC 212 Prelim (Fox Deportes, July 8 8:34-10:00 p.m.) 34,000 viewers (16,000 adults 18-49)
Fox Sports 2 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS2 is up +48 percent (46,000 vs. 31,000) from one week earlier and up +2 percent (46,000 vs. 45,000) from the same week one year ago (July 4-10, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS2 is up +13 percent (27,000 vs. 24,000) from one week earlier and up +13 percent (27,000 vs. 24,000) from the same week one year ago (July 4-10, 2016).
Source: Live+Same Day data, Nielsen Media Research