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Ratings News and Notes
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The 4-hour Pittsburgh Penguins’ double-overtime win over the Ottawa Senators in Game 7 of the “2017 NHL Eastern Conference Finals” on NBCSN averaged a Total Audience Delivery (TAD) of 3.016 million viewers — 2.921 million on TV and 94,800 viewers on NBC Sports’ digital streaming platform, making it the most-watched NHL game ever on NBCSN to feature a Canadian team, surpassing Game 3 of the Vancouver Canucks-Boston Bruins Stanley Cup Final in 2011 (2.757 million). It was up 16 percent compared to last year’s Eastern Conference Final Game 7 between Tampa Bay and Pittsburgh (2.593 million on May 26, 2016); and the third-most watched conference final game ever on NBCSN, behind only Kings-Blackhawks Game 7 (6/1/14; 4.179 million) and Lightning-Rangers Game 7 (5/29/15; 3.329 million).
TV-only viewership peaked with nearly 4.2 million viewers in the 11:15-11:30 p.m. ET quarter-hour. The full game posted a 1.69 household rating and averaged 2.921 million TV-only viewers.
Locally, the game posted a 29.7 rating/47 share in Pittsburgh to rank as the highest-rated Penguins game ever on NBCSN in the Pittsburgh market.
An average of 4.29 million Canadians tuned in to Sportsnet and CBC – the biggest Canadian audience of the 2017 Stanley Cup Playoffs to date. Overall, 11 million Canadians watched some part of the game last night, with a peak audience of 4.71 million viewers tuning in at 11:27 p.m. ET as the game entered double overtime.
Game 7 ranks as the most-watched Ottawa Senators post-season game in franchise history.
Across all 78 games on NBC/NBCSN/CNBC/USA to date, the 2017 Stanley Cup Playoffs have averaged a TAD of 1.129 million viewers, up 8 percent from last year through the same point in the playoffs (1.049 million; 83 games). The playoffs are averaging a 0.66 household rating and averaging 1.102 million TV-only viewers. (Sources: NBC Sports, Sportsnet)
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Qualifiers for two major auto races on May 26-27 experienced large increases for NBCSN from last year. On May 26, Indianapolis 500 Qualifiers averaged 178,000 viewers — up 51 percent from one year ago (May 27, 2016: 118,000 viewers). Then on May 27, F1 Qualifiers from Monaco represented a year-to-year increase of 24 percent (393,000 viewers vs. 318,000 viewers).
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Track and field’s Prefontaine Classic on NBCSN on May 26 (Friday night) drew 145,000 viewers, 17 percent below last year’s (May 28, 2016: 175,000 viewers). To note, the 2016 edition aired on a Saturday afternoon.
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The NASCAR Xfinity Series: Hisense 4K TV 300 race from Charlotte on FS1 on May 27 (1.03 million viewers) was down 27 percent from the year-ago Charlotte race (1.414 million on May 28, 2016).
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The May 24th original telecast of FS1’s UFC reality competition The Ultimate Fighter reached a season-high to-date in total viewers (381,000). Thru May 24, its current season averages 336,000 viewers for its Wednesday original telecasts.
NBCSN Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBCSN is down -10 percent (927,000 vs. 1,030,000) from one week earlier and down -6 percent (927,000 vs. 991,000) from the same week one year ago (May 23-29, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBCSN is even (222,000 vs. 222,000) from one week earlier and up +9 percent (222,000 vs. 204,000) from the same week one year ago (May 23-29, 2016).
Viewership averages for the following NBCSN programs of the week:
- “Pro Football Talk Live AM” (May 22-26): 27,000 (14,000 adults 18-49)
- “Dan Patrick Show” (May 22-26): 71,000 (24,000 adults 18-49)
- “NASCAR America” (May 22-26): 80,000 (17,000 adults 18-49)
- “Sports Jeopardy” (May 25): 266,000 (162,000 adults 18-49)
Fox Sports 1 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS1 is down -9 percent (167,000 vs. 591,000) from one week earlier and up +9 percent (167,000 vs. 336,000) from the same week one year ago (May 23-29, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS1 is down -7 percent (133,000 vs. 199,000) from one week earlier and down -10 percent (133,000 vs. 153,000) from the same week one year ago (May 23-29, 2016).
Viewership averages for the following FS1 programs of the week:
- “Skip & Shannon: Undisputed” (FS1 May 22-26): 99,000 (52,000 adults 18-49)
- “The Herd” (FS1 May 22-26): 101,000 (50,000 adults 18-49)
- “The Herd” (FS2 May 24): 15,000 (7,000 adults 18-49)
- “Speak For Yourself” (FS1 May 22-24 & 26): 82,000 (44,000 adults 18-49)
- “NASCAR Race Hub” (FS1 May 22-24): 136,000 (24,000 adults 18-49)
- “NASCAR Race Hub Weekend Edition” (FS1 May 25 & 27): 177,000 (37,000 adults 18-49)
- “MLB Whiparound” (FS1 May 22-26): 44,000 (18,000 adults 18-49)
- “TMZ Sports” (FS1 May 22-26 late night): 19,000 (7,000 adults 18-49)
- “TMZ Sports Weekend” (FS1 Late May 27/Early May 28 4:00-4:30 a.m.): 29,000 (21,000 adults 18-49)
- “TMZ Sports” (FS2 May 23-26 9:00-9:30 a.m.): 2,000 (1,000 adults 18-49)
Bundesliga: Repesca: Wolfsburg vs. Eintracht (Fox Deportes, May 25 2:30-4:30 p.m.) 14,000 viewers (6,000 adults 18-49)
Major League Baseball: Chicago Cubs @ Los Angeles Dodgers (Fox Deportes, May 27 7:00-10:06 p.m.) 27,000 viewers (12,000 adults 18-49)
Major League Soccer: Seattle Sounders vs. Portland Timbers (Fox Deportes, May 27 2:57-5:12 p.m.) 26,000 viewers (18,000 adults 18-49)
Major League Soccer: FC Dallas vs. Houston Dynamo (Fox Deportes, May 28 8:00-10:27 p.m.) 31,000 viewers (25,000 adults 18-49)
UFC Prelim: Gustafson vs. Teixeira (Fox Deportes, May 28 11:00 a.m.-1:00 p.m.) 16,000 viewers (7,000 adults 18-49)
Fox Sports 2 Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), FS2 is down – percent (24,000 vs. 25,000) from one week earlier and down -17 percent (24,000 vs. 29,000) from the same week one year ago (May 23-29, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), FS2 is down -6 percent (16,000 vs. 17,000) from one week earlier and down -16 percent (16,000 vs. 19,000) from the same week one year ago (May 23-29, 2016).
Source: Live+Same Day data, Nielsen Media Research