CBS says Raiders-Cowboys Thanksgiving game averaged 38.5 million viewers, highest NFL regular-season audience since 1990
The Cowboys have been involved in several high ratings points this year, but this one really stands out.
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Cowboys-Buccaneers was most-watched NFL Kickoff Game since 2015, up 20 percent from last year’s kickoff game
The game averaged 26.0 million viewers across TV and streaming.