ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments
This is a very different ad approach, which may help ESPN retain some halftime viewers.
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Could a shift towards engagement ads in on-demand content impact sports?
Engagement ad technology at Fox is now being used for the network's video on demand services, and could eventually have sports implications.
This Week In Hot Takes: Skip Bayless thought Deshaun Watson “lost his way”
Welcome to another edition of This Week In Hot Takes. Try our new and improved formula, featuring 100...