Rates for in-game NFL ads up 15 percent from a year ago, thanks to higher ratings
Being in the NFL business is very good business for TV networks.
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Despite rebounding NFL ratings, Super Bowl ad prices look to be approximately flat for the first time since 2010
CBS' prices so far for 30-second slots are $5.1 million to $5.3 million, approximately in line with the $5.24 million NBC charged last year.