ESPN sees huge boom in college sports ad revenue
Football is certainly driving the increases, but other sports are chipping in too.
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How a broadcast mention of Richie Saunders’ Tater Tots connection led to ‘unique opportunity’ of Ore-Ida NIL deal
Boston’s NWSL team changes name following ridiculed ‘Too Many Balls’ launch
The team was widely ridiculed in October for its launch campaign, featuring the "Too Many Balls" slogan.
Rangers, MLB pull cap after X roasting for it looking like Spanish vulgarity ‘Tetas’
A new MLB hat for the Rangers drew a lot of comment before it disappeared.
Luka Dončić’s Lakers’ debut saw Gatorade, Nike, the team, and the fans go all-out
From big brands to ESPN, team, and fans' moves, Dončić's L.A. debut drew a ton of attention.
Lil Wayne addresses his NFL snub for Kendrick Lamar in Super Bowl ad airing in New Orleans
Lil Wayne turned his annoyance at this snub into a local Super Bowl ad.
Who’s to blame for the non-stop political ads during games?
NWSL’s BOS Nation FC abandons ‘Too Many Balls’ website and shirts after criticism
"I honestly did not perceive this team to be so unserious."
Prime Video’s Mike Hopkins says Amazon wouldn’t have done NBA deal without new ad revenue
Mike Hopkins also revealed Prime Video will become profitable by itself "very soon."
Duke Cannon creates ‘O-LINE’ docuseries featuring college football stars
LeBron James’ DraftKings partnership has its first TV ad, with Kevin Hart mocking his ‘NFL offer’ and age
"How are you going to celebrate a win, give everybody butterscotch candy?"
Deion Sanders featured in new DirecTV ads as ‘Coach Prime’ pigeon
"With Coach Prime, we’ve added a new confident and very astute bird to the flock."
X CEO Linda Yaccarino’s video begging for ads gets roasted amidst lawsuit against advertisers
Pat McAfee, Brian Windhorst hilariously shred AT&T’s ‘What a Pro Wants’ commercial
"I am afraid to know what the cutting room floor looks like. Those were the takes that they took!"
HOMAGE’s Ryan Vesler talks teaming with Ryan Reynolds’ Maximum Effort: ‘We wanted a partner who could provide more than just capital.’
Randy Johnson stars in new DirecTV ad playing off his infamous bird incident
Johnson's new DirecTV commercial promotes "Bird Ballparks."
Marriott launches ‘Game Day Rituals’ March Madness campaign
Marriott is continuing their NCAA partnership with an ad campaign and contest positioning their hotels as key to game day rituals.
CBS netted an estimated $60 million off 10 bonus Super Bowl LVIII overtime ads
Super Bowl LVIII heading to overtime netted big rewards for CBS.
How a Super Bowl car commercial once drove a conversation about racism
The infamous Volkswagen Super Bowl commercial would probably be viewed a lot differently in 2024 than it was a decade ago.
CBS parent Paramount Global reportedly ‘has a good shot’ at record Super Bowl ad revenue
CBS may do very well indeed off Super Bowl LVIII.
Twitter/X strikes gambling partnership with BetMGM
BetMGM's deal here is a sharp contrast to recent advertising moves around Twitter/X.
Disney Advertising president Rita Ferro: ‘We know the importance of linear.’
Fox Sports joins pause on X advertising after ads ran next to antisemitic content, putting more pressure on NFL
Fox Sports, Ubisoft, and Paris Hilton's 11:11 Media are joining the companies pausing advertising on X.
NFL sticks with X despite media company boycotts, says they’ve ‘expressed concerns’
"We continue to work with them because our fans are clearly there."
ESPN parent Disney joins wave of companies suspending X advertising after Elon Musk endorsed antisemitic post
Disney has followed IBM, Apple, and Lionsgate in pausing advertising on X.