The Army’s ‘catastrophic’ partnership drama with The Rock and UFL has been resolved
"I think we worked through all that and I think we’re all in a good place."
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Military marketing expert: Army partnership with The Rock and the UFL was ‘flawed from the start’
"The Army aligned with a new property that didn't have an established fanbase and expected immediate results."
The Army’s ‘catastrophic’ partnership with The Rock and the UFL reportedly led to loss of 38 enlistments
"The center of gravity was Johnson, whom service planners were hoping could elevate the Army brand."
Army UFL sponsorship saw internal criticism, including over attempt to partner with Dwayne ‘The Rock’ Johnson
"The XFL provides minimal unique market coverage not already supported by the Army's current media plan."
CBS retains rights for Army-Navy game through 2028
Ratings for the Army-Navy game have been high in recent years.