NASCAR exec says they prefer later race start times due to better television viewership
The impact of earlier start times on NASCAR viewership often goes underreported.
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NASCAR’s SVP of Media Brian Herbst talks L.A. Coliseum Clash and increasing ratings
NASCAR will race inside the L.A. Coliseum the week before the Super Bowl.
Streaming will “play a larger role” in NASCAR’s next TV contract, says senior VP Brian Herbst
That being said, don't expect NASCAR to immediately jump in the deep end on the streaming front.