Can a women’s championship game with Caitlin Clark outdraw men’s final viewership?

"I think that is a legit possibility."

NCAA Women’s Tournament Sweet 16, Elite Eight draw record audiences on ESPN platforms

The NCAA Women's Tournament is a smash hit for ESPN.

UNC-Duke pulls highest cable basketball overnight since 2018 NBA playoffs, highest ESPN regular season CBB rating in 11 years

This was the fourth-highest basketball rating of any kind this season, behind only ABC's Christmas Day NBA triple-header.