LIV Golf announces new pay-per-view option
"The hope for LIV is to grow off the success first seen on YouTube in 2022, where the league attracted tournament audiences of several hundred-thousand views in the U.S. and abroad."
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Even Brooks Koepka’s resurgence can’t save LIV’s television ratings
Is Koepka a commanding enough figure to elevate LIV beyond a novelty act?