A Nielsen report found Asian American, Native Hawaiian, and Pacific Islander consumers are 33% more likely than the general public to subscribe to sports-specific streaming services.
"So you can spend hours a day, which would have been unheard of not that long ago, engaging with a sport but never sit down and watch a three-hour window."
"We believe that understanding a sport is key to unlocking engagement and fandom."
The NBA is up big year-over-year, and younger viewers are a key reason why.
Ratings data always can be interpreted in a variety of different ways, relative to other shows on in...
