ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments
This is a very different ad approach, which may help ESPN retain some halftime viewers.
This is a very different ad approach, which may help ESPN retain some halftime viewers.
Erhardt's ad sales responsibilities will go to Disney's Ferro, a further sign of increased Disney-ESPN integration.
Putting stats into ads might have some merit, but there might be a bigger long-term boost from altering which ads with athletes air depending on how the game is going.