ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments
This is a very different ad approach, which may help ESPN retain some halftime viewers.
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ESPN head of ad sales Ed Erhardt is retiring, Disney’s Rita Ferro will pick up his duties, a further shift of power from...
Erhardt's ad sales responsibilities will go to Disney's Ferro, a further sign of increased Disney-ESPN integration.
ESPN’s proposed “real-time product placement” for ads might be better as outcome alteration than stat insertion
Putting stats into ads might have some merit, but there might be a bigger long-term boost from altering which ads with athletes air depending on how the game is going.