Facebook mid-roll video ads aren’t making much money for publishers, posing sports issues
“They are paying literal pennies in CPMs."
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Facebook signs two-year deal to show NFL highlights right after games, have NFL create highlights shows
This deal will see NFL highlights available globally, plus some NFL-created exclusive highlights shows for U.S. users. Facebook hopes to make back some of the cost with mid-roll ads.
Bleacher Report’s Facebook video series with Marshawn Lynch is new, but not a blueprint
B/R president Rory Brown says they're not looking to replicate this Lynch show with other athletes.