Halfway through season, PGA Tour continues to trounce LIV Golf viewership
Head-to-head, the PGA Tour is averaging audiences about 18 times larger than LIV Golf.
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New LIV Golf contracts reportedly won’t contain massive bonuses
Could the PGA Tour possibly wait out LIV Golf as contracts of its top stars expire over the next year?
Scottie Scheffler gives cryptic response to PGA Tour-LIV merger
Fresh off winning the PGA Championship, Scottie Scheffler did not hold back his true feelings about PGA Tour-LIV merger talks.
More people watched a replay of last year’s PGA Tour event than LIV Golf on Sunday
LIV Mexico averaged just 110,000 viewers on FS1 while the PGA Tour, which aired two hours of replays, averaged 1.63 million viewers.
PGA Tour player suspended for playing in LIV YouTube event
PGA Tour player Wesley Bryan has been suspended by the tour for playing in a LIV YouTube event hosted by Grant Horvat.
ESPN, Masters app accused of bias against Bryson DeChambeau over lack of coverage
"The Masters is such a fantastic tournament, but not having Bryson DeChambeau in a featured group today was a big mistake."
LIV Golf draws largest audience ever, still loses badly to PGA Tour
The final round of the PGA Tour outdrew LIV Golf's audience by over a million viewers.
Donald Trump’s attendance has chance to boost LIV over PGA Tour this weekend
How likely could LIV, whose viewership was recently outdrawn 1oo-to-1 by the PGA, win the day?
Former golf broadcaster Nick Faldo rips LIV: ‘Some of those players have gone soft’
"You've got these couple of guys getting paid an absolute fortune, and they haven't moved a needle."
PGA Tour finds Saudi Arabia’s conditions for reunification ‘unacceptable’
Men's professional golf seems no closer to reunification now than it was years ago.
Greg Norman offers surprising praise of TGL
Greg Norman praised Tiger Woods and Rory McIlroy for TGL's first season success, especially pumping more dollars into golf.
PGA Tour outdrew LIV Golf viewership 100-to-1 last weekend
3.6 million people watched the final round of the Players Championship while just 34,000 tuned in for LIV Singapore.
Who will survive the boom of emerging sports leagues?
LIV Golf, DAZN ink global broadcast deal
The partnership will include the launch of a free, ad-supported service called LIV Golf+.
PGA Tour commissioner Jay Monahan says he is committed to reunification with LIV Golf
PGA Tour commissioner Jay Monahan gave his boldest comments yet on moving forward together with LIV Golf... with Donald Trump to thank.
Donald Trump: PGA-LIV deal ‘more complicated’ than Russia-Ukraine issue
Whether Trump truly meant the golf civil war is worse than the real war is unclear.
WaPo’s Sally Jenkins blasts LIV Golf-PGA Tour reunification talks as ‘pigsty’
Pablo Torre calls out Donald Trump’s Saudi Arabia connections as PGA Tour-LIV deal nears
"It's really an amazing trick that Trump is pulling where he gets to bathe in nationalism while being the direct business partner to Saudi Arabia."
LIV’s financial losses reportedly ‘piling up at a staggering rate’
"The losses being incurred by LIV are piling up at a staggering rate."
Johnson Wagner slams Rory McIlroy over PGA Tour-LIV comments
"I'm a huge fan of Rory, but he's angering me right now."
PGA Tour draws audience 50-times bigger than LIV Golf last weekend
The PGA Tour averaged 2.87 million viewers for its final round while LIV Golf averaged just 52,000.
CBS’s Colt Knost takes dig at LIV over poor ratings during WM Phoenix Open
"That’s 12,000 times two if my math is right."
Brandel Chamblee changes tune on LIV Golf after Donald Trump conversation
"At the end of the day, did I agree with him? No. But I've gotta say, he made strong points all day long."
Fox, LIV Golf make shrewd scheduling decisions for upcoming season
The network has strategically placed LIV events in windows likely to help viewership.
LIV Golf officially schedules season-opening night event in Riyadh
The first of many?