Sports Illustrated bringing back ‘SI The Party’ for Super Bowl LIX
This fits with several of SI owner Authentic Brands Group's initiatives to leverage the brand beyond just its written content.
This fits with several of SI owner Authentic Brands Group's initiatives to leverage the brand beyond just its written content.
"We can’t wait to bring The Roommates Show to life like never before."
Gronk Beach will be seen again at this Super Bowl.
This party reflects a lot of what Authentic is trying to do with SI.
"At this point in my career, I'm over just putting my name on things. I love being an entrepreneur and being able to build with my partners."
"Most of the events and properties that we put on are really just born out of the idea of creating true joint venture businesses."