Apple TV+ is a ghost town – can live sports bring it to life?

Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.

Lionel Messi fuels Apple TV, MLS subscriptions surge

The Wall Street Journal reported a massive surge in subscriptions for Apple TV and MLS Season Pass after mega-star Lionel Messi debuted.

MLS nearing Apple’s subscription threshold to share revenue, per report

"MLS sources confirmed the league is nearing Apple’s required subscription threshold that kick-starts an agreement for the company to share subscription revenue with MLS."

MLS and Apple announce broadcast pairings, production plans

We now know which announcer pairings will be calling MLS Season Pass broadcasts.