NASCAR exec says they prefer later race start times due to better television viewership
The impact of earlier start times on NASCAR viewership often goes underreported.
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Is Netflix impacting NASCAR’s ratings?
"It's impossible to say exactly how much it's driving the ratings, but you've certainly got to look at that stat and say we exposed the sport to a new audience."
NBC Sports’ NASCAR ratings up across the board from 2022
NBC boasted viewership and ratings gains across the board for its coverage of the 2023 NASCAR Cup Series season.
Chicago Street Race garners NBC’s largest NASCAR audience since 2017
Not counting the Daytona 500, it was the most-watched NASCAR race in over two years.
NASCAR Auto Club 400 up four percent, third-straight Cup Series race with a rise, but there are still ratings concerns
A four percent year-over-year rise is nice, but that doesn't remove all the concerns about NASCAR ratings.
NASCAR race at Richmond earns a 1.0, the lowest rating since at least 2000 and another sign of the sport’s struggles
The 1.0 here is part of a disturbing trend; more races this year have pulled a 1.5 or less than in the previous 17 seasons combined.
Fox’s NASCAR viewership dropped 19 percent from 2017, 29 percent from 2016
The Fox/FS1 average of 3,983,000 viewers this year was a long way from the heights of 5,578,000 in 2016.