NBA Archives - Awful Announcing

NBA could benefit by doing more to assist media coverage

The NBA’s growth depends on improving media access.

A May 18, 2025 UFL finish as seen on ESPN2. (Awful Announcing on X.)

ABC

ABC viewers missed thrilling UFL finish with game bumped for NBA pregame show

Local NBA viewership down 9% as large-market teams underachieve

"Local ratings are very much driven by which teams that year exceeded expectations and had all the casual fans come in to join the ride."

Enjoy Basketball founder Kenny Beecham. (Chicago Bulls.)

NBA

Kenny Beecham talks Enjoy Basketball focus amidst NBA criticism

The Athletic strikes highlight rights deal with NBA and WNBA

The Athletic will promote live game viewership of both leagues through its website, app and content.

NBA secures most-watched playoffs opening weekend in 25 years thanks to Easter holiday

Viewership for the eight games across ABC, ESPN, TNT, and truTV averaged 4.39 million viewers.

A Memphis Grizzlies-Oklahoma City Thunder game on ABC on April 20, 2025. (Alonzo Adams/Imagn Images.)

ABC

NBA bets long term over short with Grizzlies-Thunder ABC pick

Fubo to launch team-level personalized game alerts around NBA playoffs

Fubo is launching personalized game alerts at the team level, starting with the NBA playoffs.

NBA teams saw local ratings decline by 13% this season

Teams like the Atlanta Hawks and Miami Heat saw declines of over 50%.

NBA regular season viewership finishes down slightly versus last season

National NBA viewership is down just 2% versus last season across ABC, ESPN, and TNT.

Ja Morant, LeBron James dominate NBA digital viewing

It's not just LeBron and the Lakers driving NBA digital viewing.

Does sports media know how to talk about sports?

ESPN

Here’s why sports media can’t talk about sports anymore

NBA exploring European league in partnership with FIBA

"We feel now is the time to move to that next stage."

TV and Streaming Viewing Picks for March 26, 2025: how to watch NBA Wednesday games

ESPN has a NBA doubleheader tonight.

NBA to consider launching European league, with spots for EuroLeague teams

The NBA could expand its European operations in a massive way.

TV and Streaming Viewing Picks for February 8, 2025: how to watch NBA tonight

ABC airs the NBA in primetime tonight.

TV and Streaming Viewing Picks for February 3, 2025: How to watch basketball tonight

Plenty of basketball on streaming and television including men's and women's college, the NBA and Unrivaled.

Adam Silver: ‘There’s never been more engagement in the NBA than there is at this moment’

"Part of what I think we can do better is not just tell the larger stories about player's and their lives and off-the-floor and all that, but the nitty gritty."

LeBron James (L) and Maverick Carter on a Bloomberg Businessweek interview in 2020. (Bloomberg Television on YouTube.)

International

LeBron business partner Maverick Carter involved in bid to launch $5 billion NBA/WNBA rival international league

Steve Kerr has no patience for reporter’s Trayce Jackson-Davis question: ‘Who cares?’

It’s safe to say Steve Kerr wasn’t exactly enthusiastic about discussing Trayce Jackson-Davis stepping up following a 16-point loss.

Credit: NBA Today on ESPN