NBA secures most-watched playoffs opening weekend in 25 years thanks to Easter holiday

Viewership for the eight games across ABC, ESPN, TNT, and truTV averaged 4.39 million viewers.

Luka Dončić’s Dallas return most-watched non-Christmas ESPN NBA telecast of season

The audience peaked at 2.79 million viewers.

NBA viewership rebounds, cuts early-season losses by more than half

The league's viewership is down 5% year-over-year, but was down 19% earlier this season.

Edit via Liam McGuire

The NBA has a massive negativity problem

Credit: Darren Yamashita-Imagn Images

The NBA got the Christmas Day showcase it badly needed