Colin Cowherd likens NBA ratings drop to Democrats election loss
"Go ask the Democrats. Once you detach from regular people in America, you will pay a price."
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NBA ratings continue to slip early in the season
Both games of ESPN's Wednesday night doubleheader saw year-over-year declines approaching 50%.
After strong opening night, NBA falls off during first week
Viewership declined in each national window on Wednesday, Thursday, and Friday.
NBA Eastern Conference Finals viewership unsurprisingly down for Celtics sweep
The Celtics' sweep doomed the Eastern Conference Finals.
NBA ratings fall further behind NFL on Christmas Day
The NBA saw huge declines in ratings on Christmas Day while the NFL continued to see its viewership numbers soar.
Christmas Day now belongs to the NFL, not the NBA
NBA and NFL dominate with 37 of top 50 watched sporting events of 2023 so far
The NFL had 23 of the top 25 most-watched sporting events of 2023 so far.
Heat-Celtics Game 7 was TNT’s most-watched Eastern Conference Finals broadcast ever
An average of 11.9 million people watched Monday's Game 7.
Kings-Warriors draws largest first-round audience on any network in 21 years for ABC
The ABC broadcast of Kings-Warriors Game 4 Sunday averaged 7.5 million viewers.
NBA national viewership finishes flat from last season, still up from 2019-20 and 2020-21
In this media climate, "flat" isn't a bad thing.
Warriors-Lakers draws largest non-Christmas NBA regular season audience in four years
The NBA did quite well on Sunday.
The 2023 NBA All-Star Game was the least-watched ever
The game averaged 4.59 million viewers across TNT and TBS.
Lakers-Warriors play-in game averages 5.618 million viewers, most for an ESPN broadcast since 2019 WCF
The Lakers and Warriors drew the best audience for a play-in game so far.
TNT drew their best NBA Opening Night doubleheader viewership since 2017
These were the best Opening Night viewership numbers for TNT since the Cavs-Celtics and Warriors-Rockets doubleheader in 2017.
The NBA’s first-ever October Finals saw a new low Game 1 rating, down 45 percent from last year’s Warriors-Raptors Game 1
Lakers-Heat averaged 7.41 million viewers, the lowest number ever recorded for a NBA Finals game (based on data going back to 1988).
NBA viewership remains down compared to last year heading into All-Star Weekend
The news isn't all bad, though.
Trail Blazers-Lakers averaged 4.41 million viewers Friday, ESPN’s second-largest NBA regular season audience ever
The only higher-viewed regular-season game ever on ESPN was Lakers-Rockets in 2003, the first game between Shaquille O'Neal and Yao Ming.
Mark Cuban blames cord-cutting for NBA’s declining TV ratings
"All of our national broadcasts are exclusively available on cable, which is losing subs daily."
The national TV bet on the Pelicans looks a lot worse after Zion Williamson’s injury
Williamson is out six to eight weeks, which is not great for the Pelicans' upcoming lineup of national TV appearances.
NBA Finals Game 5 sees Raptors set another Canadian record, beat Big Bang Theory series finale
The average audience of 6.9 million viewers (English and French) here broke a lot of Canadian sports viewership marks, and even beat the Canadian audience for The Big Bang Theory's series finale.
NBA Finals Game 3 ties decade-plus low, provides worst overnight of the series
This year's NBA Finals continues to not produce great U.S. numbers.
Warriors-Blazers drew viewers despite sweep: fourth-highest CF average ever for ESPN, up from 2017 WCF
The Western Conference Finals didn't look great from a market standpoint, but wound up being a ratings win for ESPN even with only four games.
NBA’s local ratings declined by 4% this season
A number of large market teams saw declines this season.
NBA regional ratings have dropped by 10 percent on average, while TNT broadcasts are down 18 percent
While 15 of the 28 RSNs considered in a Sports Business Journal analysis are up from last year, there's still an average audience drop thanks to some big losses.
NBA ratings are down 26 percent year-over-year on TNT, six percent on ESPN, and LeBron’s move west is a big reason why
It's been the early half of doubleheaders that's been hit particularly hard, and LeBron being in the West is a factor there.