John Skipper dismisses NBA ratings concern: ‘The league is in excellent shape’
"Ask anyone associated with the NBA, would you rather have the ratings go up 20% or the media rights go up 300%?"
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LeBron James admits NFL ‘kicked our a**’ in Christmas Day TV ratings
"I saw the f****** numbers after the fact — you guys kicked our ass, OK?"
Bill Simmons: LeBron, Steph Curry ‘the solution and the problem’ to NBA ratings
"How do you find these under-30 American stars that people are going to give a s*** about like they care about Steph and LeBron?"
NBA Draft second-round ratings take hit in new time slot
It's not as if anyone was surprised the numbers would be down, given the afternoon time slot.
NBA Finals Game 2 overnight ratings down from last year, but it’s not all bad news
The overnights are down 20 percent compared to last year’s Finals.
2019 NBA All-Star Game ties for all-time record low rating
The lower number continues the trend of lower ratings for the NBA this season
The NBA needs a slam-dunk Finals, or it’ll cost real money
The less-than-interesting playoffs aren't helping the league. The networks and advertisers are counting on a great NBA Finals.
NBA Playoffs may be bad, but ESPN/ABC’s viewership is up from last year
Viewing audience is up five percent from last year
Local NBA ratings drop substantially during 2016-17 season
Is this part of a larger trend?