Ad exec outlines challenges for NBC’s marquee events next winter
How will the network leverage the Super Bowl, Winter Olympics, and NBA All-Star game from an ad sales perspective?
How will the network leverage the Super Bowl, Winter Olympics, and NBA All-Star game from an ad sales perspective?
The new entity will launch by the end of 2025.
"We continue to be that home for live, the aura of nowness."
30-second Super Bowl spots will be sold for around $7 million each.
The new deal runs through 2028 and will see events air on NBC Sports linear properties and Peacock.
The deal is worth $3 billion and will see the Olympics remain on NBC and Peacock.
NBC and Netflix are the leading candidates to pickup the package.
How will the new Fox game show 'The Floor" fare when compared to other recent shows with a massive Super Bowl lead-in audience?
"Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household."
"It's not unprecedented to not sign these long form contracts. But like, it certainly makes it more complicated. And it certainly lends itself to more arguing over what is owed."
The network looks to "build momentum" towards the 2026 Winter Olympics.
The project is set to follow Watkins from her high school basketball days through her freshman year with the Trojans.
Fox will "almost certainly face competition from ESPN and NBC"
The NBC/Yahoo partnership has usually bested ESPN's digital numbers in Olympic months, but not this time.
A desire for more live linear TV exposure has been mentioned here, and that's been heard a lot around NBCU the past few years.
"I went crazy and bugged the network so much they thankfully caved."
After calling a Wild Card game for NBC last year, Al Michaels is absent from this season's playoff slate.
A guide to the bidders, packages and new possibilities for the NBA as it finishes the final stretch of its broadcast rights package.
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