NFL on Amazon Archives - Awful Announcing

Amazon Prime Video reveals matchups for Black Friday and Christmas NFL games

Bears-Eagles on Black Friday and Broncos-Chiefs on Christmas.

The league's audiences were still massive compared to any other sport.

Richard Sherman got in a hilarious jab at Ryan Fitzpatrick on the final Amazon Prime Video broadcast of the season.

The streamer saw a 41% increase in viewership versus last year.

"We kept it close to make sure you guys are watching at home."

"Let's change the narrative."

Despite the harsh conditions, Amazon put on a seamless TNF broadcast in Week 12.

Amazon's streaming-only package is up 4% year-over-year.

Through four weeks, NFL viewership is up four percent over last season.

"It’s preseason for the analysts too, i guess."

Breer would reportedly come on as an editorial consultant and on-air contributor for Thursday Night Football if a deal is reached.

Comcast CEO Brian Roberts discussed his initial impressions of streaming with the NFL, specifically the playoff game they aired on Peacock.

Where you might see disappointment, the NFL saw proof of concept.

"Amazon has been really great to me..."

TNF ratings are still way up on the season, averaging 12.07 million viewers.

Michaels has received criticism from fans this year for a lack of enthusiasm. But that wasn't an issue for him on Friday.

Whoops.

"There’s a lot of conversation around it for sure."

"I don't know about you but anatomical animation...I gotta look out of the corner of my eye."

Amazon's season two debut of exclusive Thursday Night Football broadcasts on Prime Video got some mixed reviews.

"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."

"If eight people rip you on social media, I’m going, ‘Huh?’ Now anybody sitting in a basement has a platform."

“Just make the schedule and play it."

"And I'm not going to oversell a game to you. That's wrong."