Nielsen reportedly once again pressing to use Amazon’s numbers despite industry pushback
"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."
"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."
"The changes Nielsen wants to force into NFL currency next week are greatly favoring a single NFL publisher (Amazon) with single-digit share of live sports programming, through an opaque process that essentially builds a walled garden with favorable fundamentals for Amazon in the NFL, in one of the most competitive, highly valued properties in US marketing."
The NFL had 23 of the top 25 most-watched sporting events of 2023 so far.
It turns out Fox did set that record after all.
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
Bell Media's CTV/TSN/RDS broadcasts of Super Bowl LVII averaged 8.6 million viewers.
Fox didn't hit their desired record, but came close.
The overall audience here was eighth out of nine nationally-aired preseason games last week, but it was younger than the preseason average.
Great games and big names led to a huge weekend for NFL ratings.
Houston saw an 18 percent drop, while Chicago, Seattle, and the Giants all saw 14 percent drops.
The Cowboys have been involved in several high ratings points this year, but this one really stands out.
The total average audience here was 28.5 million viewers, with 1.3 million of those watching on streaming.
ManningCast will take a few weeks off until Week 7.
The game averaged 26.0 million viewers across TV and streaming.
The average Canadian audience of 9.5 million viewers for Super Bowl LIV was an all-time record, and the return of simsub was important there.
"As the sports gambling market matures and you have more [casual] people coming in, it will be those people who will tune in more often and for longer. There are early signs that that will be the case. But you’re not going to see that at the moment."
NBC posted their best regular-season NFL ratings since 2015, while CBS and Fox each had their best ratings since 2016.
This window was up 17 percent from last year's eighth doubleheader (Steelers-Saints on Dec. 23), and The NFL on CBS is up two percent on the year overall.
Cowboys-Patriots aired nationally on Fox, with only limited competition in some markets from Jaguars-Titans on CBS. That, plus the strong ratings draws involved and the possible playoff implications, helped lead to a massive 19.5 metered market rating.
CBS is now off to its best NFL start since 2016.
Shockingly, the winless Steelers and Bengals drew less viewers than last year's Chiefs-Broncos matchup.
Improved 2018 regular-season ratings likely played a role here.
The Broncos-Falcons Hall of Fame Game Thursday averaged 5.329 million viewers, down from last year's 6.679 million viewers for Bears-Ravens.