WNBA strikes direct audience measurement deal with Nielsen
The agreement comes as the league prepares to negotiate a new collective bargaining agreement with its players.
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Nielsen: Asian American audiences helping to drive sports viewing and streaming
A Nielsen report found Asian American, Native Hawaiian, and Pacific Islander consumers are 33% more likely than the general public to subscribe to sports-specific streaming services.
Super Bowl LIX saw even more people tune in, per Nielsen adjustment
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
Disney beat all media companies in January TV viewership, thanks to CFP-boosted jump at ESPN
Disney topped YouTube, Netflix, and everyone else in January as per Nielsen numbers, thanks largely to ESPN.
Paramount, Nielsen reach agreement after months-long impasse
The deal ends a drawn-out dispute between the two companies.
Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion
Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.
Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL
"It will forever change audience measurement."
Nielsen makes Paramount viewership data less accessible to advertisers amid dispute
This seems to be a tactic by Nielsen to coerce Paramount into renewing its agreement with the viewership measurement company.
SEC heavily represented as Nielsen announces top CFB teams by viewership for first time
Nielsen's top 10 schools by viewership had eight SEC schools and two Big Ten ones.
Netflix and Nielsen team up to measure NFL Christmas Day games
Audience measurement company Nielsen is set to measure viewership for Netflix's Christmas Day NFL doubleheader.
Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’
Nielsen’s first-party data usage should alleviate NFL ratings dip
Expect to see ratings for all streaming NFL partners to magically go up.
Peacock viewership grows 33% in July thanks to Summer Olympics boost
According to Nielsen's monthly report, Peacock experienced a huge boost in July viewership numbers thanks to a few days of Olympic coverage.
Nielsen SVP Brian Fuhrer says company is ‘an easy target’ on sports ratings
"It comes as no surprise that consumers have really adopted the ability to watch content whenever they want."
Nielsen: Streaming share reaches all-time high with 38.8% of TV viewers
YouTube continued its dominance as the top-performing streaming platform with a 9.7% share.
Apple TV+ is a ghost town – can live sports bring it to life?
Nobody is watching Apple TV+, which doesn't bode well for its future in live sports unless someone is willing to take a chance.
Nielsen increasing out-of-home viewing tracking, which is great for live sports
Nielsen's out-of-home viewing is expected to get a bump in the next year.
Charles Barkley addresses CNN ratings flop: ‘F*** those Nielsen people.’
"These Nielsen people are the biggest clowns in the world."
Nielsen reportedly once again pressing to use Amazon’s numbers despite industry pushback
"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."
VAB CEO Sean Cunningham claims Nielsen changes greatly favor Amazon over other networks
"The changes Nielsen wants to force into NFL currency next week are greatly favoring a single NFL publisher (Amazon) with single-digit share of live sports programming, through an opaque process that essentially builds a walled garden with favorable fundamentals for Amazon in the NFL, in one of the most competitive, highly valued properties in US marketing."
Nielsen blasts Video Advertising Bureau around Thursday Night Football measurement controversy
"We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world."
CBS’ Sean McManus and VAB’s Sean Cunningham blast proposed Amazon measurement changes
"Anything that is not impartial and unbiased is unacceptable to us. I must say that we think it's extremely odd and unfortunate that different rules are suddenly applying to one platform."
Nielsen plan to incorporate Amazon’s internal data for ‘Thursday Night Football’ draws anger from ESPN, FOX
"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."
Three months later, Super Bowl LVII becomes most-watched U.S. broadcast ever thanks to Nielsen correction
It turns out Fox did set that record after all.
NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).