Super Bowl LIX saw even more people tune in, per Nielsen adjustment
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
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Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion
Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.
Nielsen’s first-party data usage should alleviate NFL ratings dip
Expect to see ratings for all streaming NFL partners to magically go up.
‘Sunday Night Football’ tops rankings in every demographic
"Sunday Night Football" was the No. 1 show in literally every demo, from kids to people over 50 and among men and women of all ages."
Charles Barkley addresses CNN ratings flop: ‘F*** those Nielsen people.’
"These Nielsen people are the biggest clowns in the world."
Nielsen reportedly once again pressing to use Amazon’s numbers despite industry pushback
"Nielsen executives tried to introduce the prospect once more, according to three people familiar with the proceedings."
Nielsen plan to incorporate Amazon’s internal data for ‘Thursday Night Football’ draws anger from ESPN, FOX
"Reckless, wrongheaded, and a slap in the face to the largest Nielsen clients and NFL partners."
NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
Thursday Night Football will be first streaming-service show measured in Nielsen weekly TV report
"This is a huge testament to the role Nielsen plays. It demonstrates the importance of our ratings in the media ecosystem."
Nielsen admits to undercounting “out-of-home” viewers for more than a year
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
After Nielsen underreports Chicago’s ESPN 1000 ratings, station blasts their streaming methodology as ‘inadequate at best’
Nielsen failed to include the station's streaming simulcast numbers in a recent report, the latest snafu involving their tracking technology.
Nielsen launches esports measurement division to track audience, sponsorship, investments
It's been hard to compare esports audiences to traditionally-measured sports, but Nielsen is hoping to change that.
ESPN/Fox plan to finally count bar and gym viewers
A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...