U.S. women’s basketball opening win in Paris draws 3 million viewers for NBC
The viewership number is higher than all but four WNBA games ever.
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2022 Winter Olympics opening ceremony audience down 43% from 2018
That's a bit concerning for NBCUniversal as the 2018 Winter Games were the least-watched Olympics ever.
Despite Olympic viewership dropping and increased make-goods, NBC still expects to turn a profit
"So net-net, with all this bad luck, we’re going to be profitable on Olympics, which we’re very happy with, and we’re very happy with the product."
The list of highest-rated markets for the Olympics features some surprises
The folks in San Diego, Austin and West Palm Beach like winter sports more than you'd think.