ESPN announces extension with social media strategist Omar Raja
ESPN has become the No. 1 most-followed brand on TikTok under Raja's guidance.
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ESPN passes Paris Saint-Germain as most-followed brand on TikTok
Technically, TikTok itself is the most followed brand on its platform. But ESPN has risen above all others.
House of Highlights creator Omar Raja officially joins ESPN, steering network’s social content
Raja's first on-camera appearance will be Monday, Jan. 13 during ESPN's CFP National Championship pregame coverage.
How Bleacher Report and House of Highlights teamed up to take over Instagram
House of Highlights, run by 23-year-old Omar Raja, has become one of the most popular pages on Instagram.