Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion
Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.
Archives
Nielsen increasing out-of-home viewing tracking, which is great for live sports
Nielsen's out-of-home viewing is expected to get a bump in the next year.
LIV Golf teams with ReachTV for live Friday coverage and highlights on screens in airports and hotels
There's now a new way for travelers to watch LIV Golf's Friday action.
Three months later, Super Bowl LVII becomes most-watched U.S. broadcast ever thanks to Nielsen correction
It turns out Fox did set that record after all.
NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
DirecTV for Business adds MLS Season Pass, making MLS games available to bars, restaurants, hotels and more
"We welcome the addition of MLS Season Pass to an already market-leading lineup of sports properties."
North Carolina’s Final Four win over Duke was most-watched men’s semifinal since 2017
The 16.3 million average audience for UNC-Duke by fast nationals and streaming metrics is expected to go up even further once out-of-home viewing is factored into the final TV numbers.
Nielsen admits to undercounting “out-of-home” viewers for more than a year
TV executives were already sour on Nielsen. That sentiment isn't likely to change now.
ReachTV signs a deal to air national NFL games across 2,500 owned-and-operated screens in 85 U.S. airports
"This new deal allows us to ensure that those traveling on game day are able to enjoy the NFL on their travel journey. Using our ReachTV broadcast technology, we can ensure that travelers on the way from Philadelphia are able to see the Eagles or from Minneapolis can watch the Vikings while they wait for their flight."
After network complaints, Nielsen will stick to original out-of-home measurement plan this fall
Networks clearly weren't happy at the prospect of having to renegotiate ad sales for the fall amidst the current pandemic.
TV execs are reportedly trying to get leagues and networks not to release overnights this fall thanks to Nielsen OOH changes
Overnight sports ratings may not be available this fall if these executives are successful.
Thanks to out-of-home viewing, sports sees an increase in overall ratings
Sports sees a 9% ratings increase thanks to out-of-home viewing
Turner Sports signs Nielsen out-of-home deal, NFL Network “close”
Turner Sports is the latest to sign on for out-of-home measurement.
Fox, ESPN say out-of-home boosted ratings by up to 40 percent, may increase Friday games
ESPN and Fox have seen big gains for both events and studio programming from counting out-of-home viewing.
ESPN becomes Nielsen’s first client for new out-of-home ratings service
ESPN now gets to know how many people are watching in bars and restaurants
Report has Netflix second-most watched in hotels, ESPN third
Offering ESPN has long been important for hotels, and recent data suggests ESPN is still one of the...
Nielsen to launch out-of-home metrics for bars, gyms, etc, and ESPN is thrilled
Nielsen is going to launch a full National TV Out-of-Home Measurement Service in April, which could be a...
U.S.-Colombia up 30 per cent with out-of-home data, 62 per cent in 18-to-34
The growing movement to try and measure out-of-home U.S. audiences may be even more important for broadcasters than...
ESPN/Fox plan to finally count bar and gym viewers
A long-running U.S. television ratings issue has been if and how viewers who watch programming outside their home...