LPGA sues Korean broadcast partner over unpaid rights fees and tournament sponsorships
The lawsuit here covers non-payment of both rights fees and tournament sponsorship underwriting money.
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Matt Brown’s ‘Extra Points’ newsletter sponsoring D-III bowl game: ‘We don’t want this to just be a meme.’
"Extra Points has always had a sort of 'build in public' ethos, and I want that to continue with this game."
Pitbull becomes first artist to buy sports stadium naming rights, doing so with Florida International University
"Like FIU, he started out very 305 and became worldwide."
Exclusive: Streaming service Zeam partners with racing driver Ryan Phinny for FAST channel
"Fast Lane TV, By Ryan Phinny" will feature content from around tracks and beyond.
The Pivot Podcast announces multi-year deal with Fanatics
The podcast, hosted by Ryan Clark, Channing Crowder, and Fred Taylor, has landed a major sponsorship deal with Fanatics.
Stephen Curry reportedly involved in Under Armour’s Caitlin Clark pitch
Clark chose a lucrative Nike endorsement deal despite facing a strong push from Under Armour, including Stephen Curry.
Army UFL sponsorship saw internal criticism, including over attempt to partner with Dwayne ‘The Rock’ Johnson
"The XFL provides minimal unique market coverage not already supported by the Army's current media plan."
Slim Jim pauses sponsorship deal with WWE following Vince McMahon sexual assault lawsuit
"This decision reflects our commitment to our brand values and responsibility to our community."
Tiger Woods parts ways with Nike after 27 years
Woods signed with Nike when he turned pro at 21. Now, he's moving on.
DirecTV becomes new Holiday Bowl title sponsor
"We look forward to showcasing DIRECTV as the destination for all your favorite sports – with or without a satellite – throughout the bowl season and in the exciting matchup at Petco Park on Dec. 27."
Verizon offers customers 40 percent off NFL+ Premium, notable given rights history
‘The Match’ creator Bryan Zuriff discusses the franchise’s evolution: ‘We needed to switch to a brand-sponsored event.’
Premier League pulls betting jersey front sponsorships, beginning in 2026
Eight current Premier League clubs, including Newcastle United, currently have betting front sponsorships for their jerseys.
Denny Hamlin clears the air about NASCAR teams seeking larger percentage of TV revenue
Hamlin revealed that teams are asking for "roughly double" the 25 percent share they currently receive from NASCAR TV revenue.
Chiefs’ “(GEHA Field at) Arrowhead” parenthetical on a Chris Jones quote cracked the internet up
"Don't ever, ever, disrespect (GEHA Field at) Arrowhead."
WaPo report sparks debate on Qatar Airways’ Fox sponsorship, Fox’s initial World Cup staffing plans
Ben Strauss of The Washington Post reported that Fox was set to only have a limited in-country presence in Qatar until a Qatar Airways sponsorship. Fox disputes Strauss' report when it comes to the detail of comped flights.
Bill Plaschke writes emotional thread about Staples Center’s name change: “It’s (sic) identity is gone”
"Losing Staples Center hurts. Losing the arena name that is synonymous with Kobe Bryant hurts."