Bell likely lost around $11 million Canadian on the Super Bowl, with viewership again down thanks to Canadians watching U.S. ads

The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.

There’s a case for Property Brothers and The New Celebrity Apprentice as more efficient ad buys than the Super Bowl

FriendsProperty BrothersRestaurant Redemption, The New Celebrity Apprentice and Law and Order: SVU came in with lower 14-day costs per lead than Super Bowl ads for these companies, as did many other shows.

Since getting NFL rights back, NBC has had far closer Super Bowl games than any other network

NBC's three Super Bowl games since getting rights back in 2006-07 have been decided by four points each. Over that span, Super Bowl broadcasts on Fox have been decided by an average of 12.5 points, and Super Bowl broadcasts on CBS have been decided by an average of 9.75 points.

Thanks to Super Bowl and the Olympics, NBC expected to collect $1.4 billion in revenue

NBC’s aggressive ad sales helps the network to make a lot of money