WNBA ‘Welcome To The W’ ads look to capitalize on women’s college basketball interest
"That was just a great invitation for us to jump together and see if we can get them to partake in the same consumption of the WNBA."
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ESPN will celebrate the 25th anniversary of “This Is SportsCenter” ads with three specials looking back at those commercials
The This Is SportsCenter ad campaign launched in 1995 and has produced more than 400 spots. ESPN will look back at some of those in three specials Sunday.
Fox launches “We’re All Superstars” Wieden+Kennedy WWE ad campaign ahead of Friday Night Smackdown’s October debut
After doing ads for Fox's college football and NFL properties, Wieden+Kennedy has now created an ad series promoting WWE Smackdown's fall move to Fox.
Fox and Wieden+Kennedy debut “Now It’s A Game” Thursday Night Football ads, focused on how “good” their matchups are now
The new ads hype up the schedule with lines like "Man, these games are good!" But are they really?
ESPN’s first “This Is SportsCenter” ads post-Wieden+Kennedy are in-house spots featuring the Yankees’ Aaron Judge
Judge doing a home-run trot on an ESPN treadmill? Surprising. Oh, wait, wrong ad campaign.
UNLV delivered a pretty, pretty good “This Is SportsCenter” parody ad with roulette
The execution here was terrific.