The Athletic strikes highlight rights deal with NBA and WNBA

The Athletic will promote live game viewership of both leagues through its website, app and content.

LeBron James (L) and Maverick Carter on a Bloomberg Businessweek interview in 2020. (Bloomberg Television on YouTube.)

LeBron business partner Maverick Carter involved in bid to launch $5 billion NBA/WNBA rival international league

Sue Bird calls out Stephen A. Smith, Shannon Sharpe for ‘hating on’ WNBA playoff ratings

"They work for ESPN. So why are you hating on a business you are in?"

Reporters discuss Christine Brennan-DiJonai Carrington drama: ‘Her coverage has gone way beyond what is normal’

"The way she’s covering Caitlin Clark, you’re asking, 'Is she Caitlin Clark’s PR agent?'"