Archives
How The Athletic is shifting its coverage of women’s soccer and women’s sports in general
“That's how you tell a story that reaches more people, if you're hearing from more people.”
Sports Business Journal to launch women’s sports newsletter
"Are women playing on the field, court, ice, etc.? We want those business stories."
Gannett launches USA Today Studio IX women’s sports vertical
"We see the demand for coverage that goes beyond the surface."
Clemson gymnast Brie Clark excited about the growth of collegiate gymnastics
Women’s sports generated more than $1 billion in commercial revenue in 2024
Overall revenue is expected to increase to $2.35 billion in 2025.
Northwestern forfeit shows sports media still has blind spot for women’s stories
How Marisa Ingemi became a forebearer for full-time women’s sports coverage
Nike’s inspirational women’s sports message tops best Super Bowl commercials
Caitlin Clark, A'ja Wilson, Sabrina Ionescu, etc. show us how to win against the doubters.
How 2024 became a watershed year for women’s sports media
Pickleball leads the way in women’s sports pro salaries as sport continues growth
In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball.
The real winner of the NWSL Championship was the league itself
Adam Silver credits growth of women’s sports to elimination of ‘traditional gatekeepers’
"I think a lot of it has to do with the internet."
Jane McManus talks ‘The Year’s Best Sports Writing 2024’: ‘This volume is more important than ever’
Women’s sports craze is transforming the chattering class too
Women’s sports lead the way again in 2024 Paris Olympics
WNBA’s mega media rights deal marks dramatic shift for women’s sports
Ariel Helwani: ‘It’s wild to see how some people don’t know how to talk to women athletes’
"They are uncomfortable, they are awkward, they are weird."
WNBA media rights valuation still unclear despite NBA tripling broadcast revenue
Puck reporter John Ourand confirmed a peculiar dynamic that exists between the NBA and WNBA when it comes to broadcast rights fees.
As it grows in popularity, how can sports media cover fashion in women’s sports?
Gregg Doyel-Caitlin Clark situation shows wider issues with press conferences, especially for women’s sports
John Skipper predicts NCAA women’s basketball tourney popularity will hold, praises ESPN rights deal
"I think this is going to become a phenomenon year after year."
Women’s National Football Conference founder Odessa ‘OJ’ Jenkins talks Caffeine streaming
"Caffeine’s unique approach to generating viewership for emerging and next generation leagues is above and beyond what we have seen from others."
Normalizing women’s sports discourse comes with a ‘hot take’ tax for now
Advertising giant GroupM pledges to double spending on women’s sports
“There is a business opportunity for women’s sports, and we can feel it."