We're just a couple months away from the launch of Fox Sports One in mid-August. The network has been gobbling up personalities to fill out the 24/7 network like Charissa Thompson, Jay Onrait & Dan O'Toole, Regis Philbin, and others. We're also starting to see advertising and promotional campaigns for Fox Sports One begin to roll out. Here's a selection of spots focusing on the "One" in FS1 and what great fun the new network will be…
https://youtube.com/watch?v=Lr9VMgEZvpI
There are also shorter spots dedicated to some of the sports FS1 will cover. College football will be a big source of eyeballs this fall and with the Cotton Bowl televised on Fox, FS1 is using Johnny Manziel for one ad even though they don't televise SEC games throughout the year…
https://youtube.com/watch?v=DBK_XG2A1mg
Soccer will definitely be a cornerstone of FS1 with the World Cup, Champions League, and more. Here's another quick spot featuring Cristiano Ronaldo…
https://youtube.com/watch?v=VC5Gv-Pytas
Looks like the network is hitching their wagon to star power to try to get off the ground and create awareness. For more Fox Sports 1 spots, check out the full list at Fang's Bites.
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