NBA sees early playoff ratings boost, driven by over-the-air games
Overall, NBA playoff viewership is up 7%.
Ratings News
NHL regular-season viewership rebounds in big way, posts 14-year high
Incredibly, the league posted high marks, with a larger percentage of its national schedule airing on cable networks.
NASCAR got paid. Now it has a viewership problem
NASCAR has reduced the number of races on broadcast television
What the data actually says about MLB and NBA popularity
Linear TV tops streaming again after Nielsen methodology change
An unreleased report from Nielsen will find that linear television accounted for more viewing than streaming, according to a report by The Wall Street Journal.
World Baseball Classic final shatters viewership record
The WBC championship viewership is in, and it easily broke the tournament's viewership record.
World Baseball Classic championship poised to shatter viewership record
The World Baseball Classic has already set viewership records, and with the United States in the Championship for the third consecutive edition it seems very likely that another viewership record will soon fall.
CBS, ESPN, Fox all notch strong college basketball viewership for 2025-26 season
Regular season college basketball reached new viewership highs in the 2025-26 season, with blue bloods like Duke, Michigan State, and North Carolina leading the way.
NHL viewership up in first two weeks post-Olympics
However, it's too early to tell if an increase can be sustained.
World Baseball Classic buildup lifts spring training viewership
With the World Baseball Classic just underway, exhibition games featuring national teams are already drawing strong TV audiences.
College baseball deserves better television coverage
History suggests NHL won’t see Olympic viewership bump
USA gold medal hockey win over Canada nets 18.6 million viewers on NBC
Viewership peaked at 26.0 million during Jack Hughes' overtime goal.
Daytona 500 viewership hits three-year high on Fox
The race averaged 7.49 million viewers on Sunday.
Puppy Bowl crushes every non-Super Bowl sporting event last weekend in ratings
15.3 million viewers tuned in to watch cute dogs on television.
Super Bowl LX on NBC earns second-largest audience ever
The game averaged 124.9 million viewers across NBC's platforms, with Bad Bunny's halftime performance averaging 128.2 million viewers.
No, Super Bowl LX ratings aren’t out yet
Here is when Nielsen is expected to release ratings and viewership for Super Bowl LX between the Patriots and Seahawks.
NHL Stadium Series doubles viewership of Winter Classic
If the NHL really wants the Winter Classic to be its crown jewel regular season event, finding a way to move it back to over-the-air TV may be the only way, short of changing the date of the game entirely.
Nielsen eyes yet another methodology change, will pilot ‘co-viewing’ enhancement for Super Bowl
As usual, the change will likely make the viewership numbers for live sports go up.
Why Super Bowl LX viewership will likely decrease
Decreased Super Bowl viewership isn’t likely a referendum on the Patriots’ soft schedule or Bad Bunny being the halftime performer
ESPN touts largest audience ever for Texans-Patriots, Rams-Bears sets Divisional Round record for NBC
Overall, two NFL Divisional Round games saw increases versus last year, one game drew even, and one saw a decline.
Bills-Broncos sets Saturday NFL viewership record for CBS, 49ers-Seahawks blowout holds modest audience on Fox
Denver's overtime win was the most-watched Saturday telecast on any network since 1994.
Nielsen reveals top-10 college football viewing markets in country
Unsurprisingly, SEC markets dominated the list.
College Football Playoff semifinal viewership down from last year
Overall, the College Football Playoff is averaging 16.8 million viewers across all three rounds, about the same as last year.
NFL scores second-best regular-season viewership average ever
NFL games were up 10% year-over-year.