Perhaps it’s a bit easier to confuse one username for another in the era of Elon Musk’s Twitter/X, but it’s certainly not a new phenomenon. For years, users have been mistakenly targeted with tweets meant for someone else, leading to comedic and potentially damaging situations.
But the latest instance of this was all in good fun.
The Yale Molecular Biophysics and Biochemistry department’s Twitter account (@YaleMBB) has been inundated with notifications due to mistaken identity with the team’s men’s basketball program.
https://twitter.com/YaleMBB/status/1771605567905149080?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1771605567905149080%7Ctwgr%5E07e80e40d53cf1e9d9691230fe8de5703e97a3f9%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Furl%3Dhttps%3A%2F%2Ftwitter.com%2FYaleMBB%2Fstatus%2F1771605567905149080
This surge coincides with Yale’s upset 80-76 victory over No. 4 seed Auburn in the NCAA tournament. And some of that came when legendary sports broadcaster Dick Vitale inadvertently tweeted the @YaleMBB account, typically focused on the intricacies of life at the molecular level, rather than the @YaleMBasketball account representing the triumphant Ivy League Cinderella team.
Talk about March Madness, indeed.
Despite acknowledging in their bio that they’re not the official Yale men’s basketball account, the Yale Molecular Biophysics and Biochemistry team (YaleMBB) undoubtedly remains enthusiastic about the Bulldogs’ matchup against the No. 55 seed San Diego State Aztecs in the East Region on Sunday night. While they might not be the primary Yale account for fans seeking game updates, their support for the Cinderella team is unwavering.
However, the account’s admin is probably hoping for fewer notifications.
But it’s all in good fun. Both accounts deserve credit for having fun with what could normally be a confusing and frustrating incident.
As for Vitale, he is looking forward to announcing his return after being given a clean bill of health. Perhaps we can hear him talk about life at the molecular level when he’s back on ESPN’s airwaves, baby.
[Yale MBB on Twitter/X]
About Sam Neumann
Since the beginning of 2023, Sam has been a staff writer for Awful Announcing and The Comeback. A 2021 graduate of Temple University, Sam is a Charlotte native, who currently calls Greenville, South Carolina his home. He also has a love/hate relationship with the New York Mets and Jets.