ESPN has dropped a new promo video for Wimbledon, and all the quick cuts and action shots make it appear more like the trailer for a Hollywood blockbuster rather than a tennis tournament.
Oh yeah, Olivia Rodrigo’s hit “Obsessed” provides the soundtrack.
It is, by any objective measure for such promos, exceptionally well done. Someone in the marketing and/or production department deserves a raise.
Many fans checking in on X absolutely loved the promo, while others had questions. Some wondered how the network could afford to pay rights to use Rodrigo’s song, while it’s had to lay off popular on-air talent in recent years. There were, as there always are with highlight videos such as this, questions about which players were featured
But overall, most fans gave the network a big pat on the back.
This is SO DOPE!! 🔥🔥 Awesome job @Wimbledon #wimbledon #tennis #gamblingtwitter https://t.co/1y6bflF7Xa
— Tennis Enthusiast 🎾 (@BaselineBets331) June 25, 2024
Wimbledon runs July 1-14 on ESPN and ABC. If it’s anywhere near as exciting as the promo, it will be a classic.
[ESPN PR]
About Arthur Weinstein
Arthur spends his free time traveling around the U.S. to sporting events, state and national parks, and in search of great restaurants off the beaten path.