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Bud Light’s rebound efforts boost NFL TV partners

Anheuser-Busch InBev's misfortune has been profitable for its NFL TV partners in an unexpected way.

By Arthur Weinstein OnMar 9, 2024 2

UFC’s Dana White featured in Bud Light Super Bowl ad

Shortly after taking criticism for not condemning anti-trans comments from a UFC fighter, Dana White is in a Bud Light Super Bowl ad.

By Andrew Bucholtz OnFeb 6, 2024 2
An Omaha Productions Bud Light ad. (Omaha Productions on YouTube.)

Advertising

Omaha Productions’ Kristen Herlihy talks three-week turnaround on eight-player Bud Light ad: ‘We’re a nimble team.’

Bud Light pivoting from controversy with new campaign featuring Peyton Manning, Emmitt Smith

The 'Easy to Drink, Easy to Enjoy' campaign also gives fans a chance to win Super Bowl tickets.

By Arthur Weinstein OnDec 2, 2023 4

Bud Light responds to low sales with NFL Sunday Ticket giveaway

In response to low sales, Bud Light has decided to offer free subscriptions to NFL Sunday Ticket on YouTube TV in a giveaway.

By Chris Novak OnAug 22, 2023 2

Charles Barkley again speaks in support of LGBTQ+ community, adds support for Bud Light: ‘If you’re gay, bless you. If you’re transgender, bless...

"If you're gay, bless you. If you're transgender, bless you. And if you have a problem with that, **** you!"

By Andrew Bucholtz OnJul 14, 2023 0

After saying beer brand won’t get political, ESPN’s Troy Aikman doubles down on culture war content

"There are a lot of beer brands out there that are trying to cash in on this holiday by slapping an American flag on their package."

By Sean Keeley OnJun 26, 2023 9

Troy Aikman wants you to know that his light beer company has ‘no agenda’ and ‘no distractions’

"Some brands are taking shortcuts to gain consumers."

By Sam Neumann OnMay 25, 2023 7

New ad brings The Bud Knight back to life, and has him choose Miller Lite; Bud Light’s king fires back

A new March Madness commercial uses The Bud Knight...in an ad for Miller Lite.

By Andrew Bucholtz OnMar 21, 2019 0

ESPN slipped a Bud Knight ad into their draft coverage in a different, annoying way

It's likely a sign of things to come.

By Jay Rigdon OnApr 27, 2018 0

Following Ben Roethlisberger’s “Dilly Dilly” audible, Bud Light’s brought that phrase back in a new commercial

Get ready to hear "Dilly Dilly" some more.

By Andrew Bucholtz OnNov 22, 2017 0

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